Adidas embarrassed after 'utopian announcement' – which named fake co-CEO and launched fashion line – spreads like wildfire
![Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing](https://miro.medium.com/max/1200/0*d1_oowDNLsFb-yuJ.jpg)
Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing
![A member of the War on Want campaign group holds fake price labels for Adidas clothing outside the Adidas store on Oxford Street, central London, part of a protest at wages paid A member of the War on Want campaign group holds fake price labels for Adidas clothing outside the Adidas store on Oxford Street, central London, part of a protest at wages paid](https://c8.alamy.com/comp/G5A8DJ/a-member-of-the-war-on-want-campaign-group-holds-fake-price-labels-G5A8DJ.jpg)
A member of the War on Want campaign group holds fake price labels for Adidas clothing outside the Adidas store on Oxford Street, central London, part of a protest at wages paid
![Alvin Foo on Twitter: "Fake Hurts Real : #adidas brilliant advertising campaign against fake shoes https://t.co/i9NYnbRsIl" / Twitter Alvin Foo on Twitter: "Fake Hurts Real : #adidas brilliant advertising campaign against fake shoes https://t.co/i9NYnbRsIl" / Twitter](https://pbs.twimg.com/media/E2EnElpVcAQoZNJ.jpg)
Alvin Foo on Twitter: "Fake Hurts Real : #adidas brilliant advertising campaign against fake shoes https://t.co/i9NYnbRsIl" / Twitter
![ASPA Global on Twitter: "Fake hurts Real... @adidas @adidasrunning Yes, it surely does! Come Join ASPA in fighting #counterfeiting The Authentication Forum 2018 at https://t.co/eYe0wnUJTB Image and advertisement courtesy: Adidas Limited https://t.co ... ASPA Global on Twitter: "Fake hurts Real... @adidas @adidasrunning Yes, it surely does! Come Join ASPA in fighting #counterfeiting The Authentication Forum 2018 at https://t.co/eYe0wnUJTB Image and advertisement courtesy: Adidas Limited https://t.co ...](https://pbs.twimg.com/media/DTvn6WyW4AI6TFq.jpg)
ASPA Global on Twitter: "Fake hurts Real... @adidas @adidasrunning Yes, it surely does! Come Join ASPA in fighting #counterfeiting The Authentication Forum 2018 at https://t.co/eYe0wnUJTB Image and advertisement courtesy: Adidas Limited https://t.co ...
![AWOL on Twitter: "Stamp out fake products & fake friends , this add is brilliant #adidas #fake #allstandtogether #dontbuyfakegoods https://t.co/25f1mLfMod" / Twitter AWOL on Twitter: "Stamp out fake products & fake friends , this add is brilliant #adidas #fake #allstandtogether #dontbuyfakegoods https://t.co/25f1mLfMod" / Twitter](https://pbs.twimg.com/media/E31hRUGX0AAZu69.jpg:large)
AWOL on Twitter: "Stamp out fake products & fake friends , this add is brilliant #adidas #fake #allstandtogether #dontbuyfakegoods https://t.co/25f1mLfMod" / Twitter
![Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing Fake Hurts Real: How Adidas' Visual Storytelling Sent a Compelling Warning to Imitators | by Mark | Better Marketing](https://miro.medium.com/max/1024/0*TMu6bgGRwv3o9gMh.jpg)