Jordan-More than just a shoe brand: - Marketing Strategy
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How Air Jordan 1s Fuel the Billion-Dollar Sneaker-Collecting Business - The Ringer
Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
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Jordan-More than just a shoe brand: - Marketing Strategy
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Jordan-More than just a shoe brand: - Marketing Strategy
Michael Jordan's Air Jordan 1's sell for record-setting $560,000
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Strategic Marketing Planning • Air Jordan by Piero Tubenchlak Imparato
Jordan-More than just a shoe brand: - Marketing Strategy
The Power of Partnerships: Nike & Michael Jordan | Centuro Global
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